Can there really be One Solution for a Sustainable World? This might sound like a bold statement but I believe it to be true. As a global society we’re currently on a path that is not sustainable – we are living beyond our planet’s resources.
Why is this? Primarily, because we’ve created a materialistic society that holds the common belief that the economy is the primary driver and is more important than consideration for the environmental or social impacts that creating money makes. We have a collective belief that we can have infinite growth on a finite planet and, amongst other things, believe that:
- ‘man’ is superior to nature
- technology will get us out of the climate change mess
- we need ‘stuff’ to be happy
- wellbeing is equated with how much money we have, our status in society or how much we own
This focus on consumption brings to mind the quote from the film Fight Club – “We buy things we don’t need with money we don’t have to impress people we don’t like”.
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